Tested. Shipped. No bullshit.
A few of the things we’ve built, run and dreamt up since the first bet went online.
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1996♥ Ian
The first internet sports bet
Wrote the software that took the world’s first online sports bet, on 17 January 1996.
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$1B♠ Simon
A global sports portfolio
Owned the product strategy and roadmap for a billion-dollar sportsbook vertical at a major US operator.
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1 cow♦ Paul
The “Moolette” stunt
A cow, a giant roulette table and a webcam. Worldwide press and US television coverage.
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£17M♠ Simon
A B2B platform, as CEO
Built the operating model from scratch and drove £17M in Group net revenue.
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2018♥ Ian
An on-chain sportsbook
Wrote the smart contracts for a multi-currency crypto betting marketplace, live in time for the World Cup.
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5 words♦ Paul
You Say Casino, We Say Casumo
A line that told players who Casumo was and why it was different, in five words. Short-form copy that gets the message across quickly and sticks.
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−15pt♠ Simon
Smarter promotions
Cut promotion costs from 35% to 20% of gross revenue through AI-driven segmentation.
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1st♦ Paul
Industry firsts
The first online deposit bonus. The first direct-mail sportsbook campaign. Reality-TV betting.