Services

What we do

Five ways to put three heads to work. Take one seat, or the whole table.

Ian’s side of the table

The Build

How to build it, and build it first

Sportsbook & casino platform architecture
Crypto & blockchain betting, smart contracts
Payments, wallets & third-party integrations
Technical due diligence & certification readiness
Asian market entry & B2B solution selling

Led by · Ian Sherrington

Simon’s side of the table

The Strategy

What to build, and why it makes money

Sportsbook & casino product strategy
Roadmaps, P&L & unit economics
Betting product & market innovation
Platform & operating-model building
AI-augmented product workflows

Led by · Simon Noble

Paul’s side of the table

The Words

How to make players notice, and act

Brand, campaigns, slogans & tone of voice
SEO content that doesn’t read like a robot
Email, CRM & player lifecycle
Social & community
PR, stunts & the occasional viral cow

Led by · Paul Cullen

On retainer

The Benchmark

An outside read on where you actually stand

Quarterly RAG gap analysis against the best in market
SEO and AEO, customer journey, feature parity, content depth, social and CTAs
Cherry-picked findings in plain English, no 200-slide decks
One annual deep-dive review
Direct access to all three of us

Led by · All three

The fifth option · ♥ ♠ ♦ ♣

The Whole Table

Technology, strategy and creative together. All three of us, one bill.

New brand positioning & launch
Product launch, end to end
Turning around an underperformer
Brand refreshes & repositioning
One team, one bill, no agency markup

Know which seat you need?