Concept 03

You Say Casino, We Say Casumo

Casumo brought me in to revamp the copy and content across its website. The line I wrote for the home page is still there, in one form or another, four years later.

Client

Casumo

Led by

Paul Cullen

Work

Web copy, content and brand line

♥The brief

Casumo is a casino with a personality: colourful, playful and built around a game-like world of its own. The website copy needed to sound like that, from the home page down.

♠Start with a mood board

The first job was a mood board, to pin down the fun that makes Casumo different from the usual casino. Every word that followed had to fit it.

♦The line

The home page needed something short, catchy and impossible to mistake for anyone else.

You Say Casino, We Say Casumo.

Casumo · home page line · still live four years on

Plate 01 · The home pageCasumo · today

Casumo home page with the line You say Casino, We say Casumo beside the game tiles — Fig. 1The line, still on the home page.

Client

Casumo

Page

Home

Line

5 words

♣Then the rest of the site

Every page got the same treatment: more energy, a human voice, a sense of cool and of belonging, and the brand reinforced at every turn.

Plate 02 · The pagesCasumo · copy and content

Casumo rewards page: Get rewarded for playing with Casumo, automagically — Fig. 2Rewards.

Casumo live casino page: Grab a seat at your favourite table — Fig. 3Live casino.

Casumo Reel Races page: From pole position to the podium, race the reels — Fig. 4Reel Races.

Client

Casumo

Pages

Rewards, live casino, Reel Races

Figures

3

Want words that stay on the page for years?